Eye-popping signature color paired with lots of white space
High-end photography that incorporates the main brand color
Dense, highly saturated layouts that use unique brand decorations
Clashing color tones
As a general rule of thumb, you want to pair POP colors with similar levels of saturation.
For instance, if you really want to use a less saturated gold color, you won’t want to pair it with anything hyper-saturated or neon. Instead, choose other less-saturated colors, such as fuchsia (vs. hot pink), purple, or burgundy (vs. red).
Visual overstimulation
You want to be selective with which POP colors you use on each page of your site.
If you use too many bright colors or highlighted areas (which ALL cry out for attention) then your audience won’t feel directed and are more likely to bounce.
Not enough variety
If you use the same POP color everywhere on your site, your visitors are less likely to tell the difference between your offerings. It can feel like information overload.
Using different POP colors throughout your website will help each offering stand out in your visitors’ memory as something unique, which will ultimately determine whether they decide to invest or not.
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Every pro knows that if you want to stand out from the competition and convert your audience into loyal clients, you can’t settle for the same old cookie-cutter designs you see everywhere in your industry.
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