Subtle variation in color palette, with plenty of white space
Bright, well-lit photos with clean & uncluttered backgrounds
Strong, deliberate use of text & photos (no extra decorations needed)
Lack of specificity
Unfortunately, when you appeal to EVERYBODY, you can sometimes end up appealing to nobody.
Specificity is one of the most important aspects to a successful Facebook ad campaign, so you’ll want to be very careful with how your brand appears to the people you’re most wanting to reach.
High quality photos are an absolute necessity
Since decorative design elements aren’t really a thing with these kinds of websites, you’ll want to place even MORE emphasis on the quality of your photo shoot.
Essentially, your photos will be the only thing that helps you stand out from the competition, so if you have dark, blurry, uninspiring photos, then you’re going to have a hard time running effective campaigns.
Not standing out enough
I mentioned it above, but without a distinct brand style, you might lose the interest of people who are skimming their feed, only giving attention to the images and designs that pop out the most.
When you keep your branding super minimal, it can be all to easy to fade into the background.
Huge set of plug-and-play logo + social media templates for Canva. Featuring 5 x unique styles to help you kickstart your online influence.
She heard all my requests and was incredibly patient with all of the custom details I asked for. The end result is worth so much more than the price I paid and honestly, I can’t believe I got such incredible value.
I recommend Laura without hesitation. In fact, I’ve been recommending her to friends, colleagues, and clients for the past 6 years we’ve worked together!
- Luisa Zhou
You nailed it way better than my little brain could’ve ever dreamed it up! I’m so so happy with the design!!! It is just gorgeous! Your design just nails everything I hoped to encompass and more. I can’t express that enough.
Thank you so much for helping my dream become reality. Could not have done it without you – that is for certain.
- Michele Rohde
I’ve collaborated with many designers, and I’ve never met one with a more impressive combination of visual artistry, technical savvy and “I’m on it” professionalism. (The Container Store looks disorganized compared to her.)
Oh by the way, the new webinar registration page she designed has doubled my conversions, from about 9% to 20%+!
- Connell Barrett
I wanted to reach out to say thank you again for the design of my website.
I was offered an opportunity to be a recurring guest on an Atlanta based tv & radio station based on what she saw on my website!! Thank you!
- Beverly Walthour
Every pro knows that if you want to stand out from the competition and convert your audience into loyal clients, you can’t settle for the same old cookie-cutter designs you see everywhere in your industry.
I created the Signature Brand Style quiz, cheatsheets, and marketing toolkit to give you a major shortcut, so you can use these fonts, colors, and inspiration as a jumping off point to bring your OWN uniqueness into your designs.
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