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Dakota Jackson Furniture
BrandING | Website | Ecommerce SHOP

In 2017, I worked with Dakota Jackson's marketing team to rework their website design & organization.

Having built furniture for celebrities & luxury enterprises since the 1970’s, I wanted to design a high-end custom website that would skyrocket their new customer inquiries & perfectly showcase Dakota’s furniture collections to buyers all over the world.

Check out the video below to see the website in action:
Laura, you've absolutely knocked this design out of the park! We are thrilled to finally show it off."

— Sea WEaver, Director of marketing for Dakota Jackson

Dakota Johnson


How can we support YOUR growing business?

Our biggest challenge:

I was only brought on for design (not development) of this custom website, so I had little control over the tools that were used. That meant I ended up working with a team that failed to use future-proofed development frameworks. 

Despite my attempts to get them to use higher quality, more user-friendly tools to build the website, they insisted on building everything from scratch. 

Tragically, following 4 years of successful sales with this beautiful website, the developers stopped supporting the website and it was abandoned.

The end results:

During the website’s lifespan, we completely remapped the organization of each furniture type’s archive, allowing visitors to easily browse collections and mark their favorites. It was a truly enjoyable experience navigating this website.

Dakota’s team saw a massive increase in high end customer inquiries, with potential buyers able to easily download individual tearsheets, inquire with the sales team, and share pieces on social media.

Ready to finally have a website that sells FOR you?