Having built furniture for celebrities & luxury enterprises since the 1970’s, I wanted to design a high-end custom website that would skyrocket their new customer inquiries & perfectly showcase Dakota’s furniture collections to buyers all over the world.
I was only brought on for design (not development) of this custom website, so I had little control over the tools that were used. That meant I ended up working with a team that failed to use future-proofed development frameworks.
Despite my attempts to get them to use higher quality, more user-friendly tools to build the website, they insisted on building everything from scratch.
Tragically, following 4 years of successful sales with this beautiful website, the developers stopped supporting the website and it was abandoned.
During the website’s lifespan, we completely remapped the organization of each furniture type’s archive, allowing visitors to easily browse collections and mark their favorites. It was a truly enjoyable experience navigating this website.
Dakota’s team saw a massive increase in high end customer inquiries, with potential buyers able to easily download individual tearsheets, inquire with the sales team, and share pieces on social media.