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Design Mastermind NYC
Design Mastermind NYC
Dakota Jackson Furniture
BrandING | Website | Ecommerce SHOP

In 2017, I worked with Dakota Jackson's marketing team to rework their website design & organization.

Having built furniture for celebrities & luxury enterprises since the 1970’s, I wanted to design a high-end custom website that would skyrocket their new customer inquiries & perfectly showcase Dakota’s furniture collections to buyers all over the world.

Check out the video below to see the website in action:
Laura, you've absolutely knocked this design out of the park! We are thrilled to finally show it off."

— Sea WEaver, Director of marketing for Dakota Jackson

Dakota Johnson

Before:
  • Did not properly represent this high-class, world-renowned brand
  • Difficult to read individual piece names
  • Cluttered, overwhelming collection pages
  • Confusing navigation, visitors were not able to easily find for-sale pieces, which were confused with "portfolio" pieces
  • Tiny furniture previews meant loss of detail
After:
  • Modern, clean, and high-end design that perfectly matches their brand aesthetic
  • Clear, concise pages that allow visitors to mark their favorite pieces and build their own collection
  • Straightforward pop-out navigation that allows both desktop & mobile visitors to find exacty what they need quickly
  • Large, full-screen previews show exquisite detail of Dakota's best-selling pieces

How can we support YOUR growing business?

Explore our website packages
Our biggest challenge:

I was only brought on for design (not development) of this custom website, so I had little control over the tools that were used. That meant I ended up working with a team that failed to use future-proofed development frameworks. 

Despite my attempts to get them to use higher quality, more user-friendly tools to build the website, they insisted on building everything from scratch. 

Tragically, following 4 years of successful sales with this beautiful website, the developers stopped supporting the website and it was abandoned.

The end results:

During the website’s lifespan, we completely remapped the organization of each furniture type’s archive, allowing visitors to easily browse collections and mark their favorites. It was a truly enjoyable experience navigating this website.

Dakota’s team saw a massive increase in high end customer inquiries, with potential buyers able to easily download individual tearsheets, inquire with the sales team, and share pieces on social media.

Ready to finally have a website that sells FOR you?

Let's make some magic!
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Proudly based in Jersey City, NJ and Brooklyn, NY

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