Light, pastel-inspired color palettes with lots of white space
Aspirational lifestyle imagery – flowery decoration optional!
Hand-drawn icons and decorative elements to add visual flair
When you CAN use any decorative elements you want to compliment your elegant & feminine brand, the tendency is to use a lot of them without being discerning enough.
The main challenge is to be selective with the decorative elements. And only choose a few to compliment the style you’re going for. Overloading your audience visually is only going to take away from your brand experience.
There’s SO many great stock images out there for Elegant & Feminine brands, but you have to remember to choose wisely.
You want to match any stock photos you use to your own promotional lifestyle photos. Qualities to keep an eye out for when comparing the look of your photos: light vs. dark, warm vs. cool, minimal vs. dense, plants vs. no plants, modern vs. vintage, etc.
Not geared towards men
Don’t be too frilly with your design if you intend to market to all gender identities! Elegant & Feminine brands mostly exist in industries that cater people who are women-identifying.
These industries include (but obviously aren’t limited to): life coaching, fashion, beauty & lifestyle, pregnancy & baby blogs, nutrition, fitness, retreats, and interior design.
She heard all my requests and was incredibly patient with all of the custom details I asked for. The end result is worth so much more than the price I paid and honestly, I can’t believe I got such incredible value.
I recommend Laura without hesitation. In fact, I’ve been recommending her to friends, colleagues, and clients for the past 6 years we’ve worked together!
- Luisa Zhou
You nailed it way better than my little brain could’ve ever dreamed it up! I’m so so happy with the design!!! It is just gorgeous! Your design just nails everything I hoped to encompass and more. I can’t express that enough.
Thank you so much for helping my dream become reality. Could not have done it without you – that is for certain.
- Michele Rohde
Huge set of plug-and-play logo + social media templates for Canva. Featuring 5 x unique styles to help you kickstart your online influence.
I’ve collaborated with many designers, and I’ve never met one with a more impressive combination of visual artistry, technical savvy and “I’m on it” professionalism. (The Container Store looks disorganized compared to her.)
Oh by the way, the new webinar registration page she designed has doubled my conversions, from about 9% to 20%+!
- Connell Barrett
I wanted to reach out to say thank you again for the design of my website.
I was offered an opportunity to be a recurring guest on an Atlanta based tv & radio station based on what she saw on my website!! Thank you!
- Beverly Walthour
Every pro knows that if you want to stand out from the competition and convert your audience into loyal clients, you can’t settle for the same old cookie-cutter designs you see everywhere in your industry.
I created the Signature Brand Style quiz, cheatsheets, and marketing toolkit to give you a major shortcut, so you can use these fonts, colors, and inspiration as a jumping off point to bring your OWN uniqueness into your designs.
Plus when you sign up, you’ll also receive extra resources & training for building your online business