High-end promotional photography depicting fashionable clothing.
Delicate iconography with wealthy & aspirational lifestyle imagery
Using “lush” colors such as black, white, gold, dark purple & maroon
Working with an inexperienced designer
I’ve taken on more than just a few clients who wasted money on an inexperienced VA or designer in order to save money at the start.
The truth is, it’s worth just saving up for a quality web designer and starting out with a nice-looking theme that you install yourself. There’s tons of fantastic options out there, just keep it as clean & minimal as possible to start – save the real style work for your future designer!
Difficult to differentiate
At times, I’ve felt inundated with similar looking brands that use this Signature Style.
It’s easy to stick to the style go-to’s – gold, shine, sparkle, marble, black, and calligraphic. Stand out by expanding what it means to be Royal & Premium – choose dark, rich fuchsia instead of maroon, try rose gold instead of yellow gold, check out Google Fonts’ handwritten collection instead of jumping straight to calligraphic.
No more filigree than absolutely necessary
One important design principal to keep in mind is the value of taking things away. Once you establish an initial design, ask what parts are absolutely critical to achieving the look you want, and remove the rest. Do you need that second divider? Every single bullet section is something different – why not choose the best 1 or 2? How many kinds of box section designs can you find on one page?
Huge set of plug-and-play logo + social media templates for Canva. Featuring 5 x unique styles to help you kickstart your online influence.
She heard all my requests and was incredibly patient with all of the custom details I asked for. The end result is worth so much more than the price I paid and honestly, I can’t believe I got such incredible value.
I recommend Laura without hesitation. In fact, I’ve been recommending her to friends, colleagues, and clients for the past 6 years we’ve worked together!
- Luisa Zhou
You nailed it way better than my little brain could’ve ever dreamed it up! I’m so so happy with the design!!! It is just gorgeous! Your design just nails everything I hoped to encompass and more. I can’t express that enough.
Thank you so much for helping my dream become reality. Could not have done it without you – that is for certain.
- Michele Rohde
I’ve collaborated with many designers, and I’ve never met one with a more impressive combination of visual artistry, technical savvy and “I’m on it” professionalism. (The Container Store looks disorganized compared to her.)
Oh by the way, the new webinar registration page she designed has doubled my conversions, from about 9% to 20%+!
- Connell Barrett
I wanted to reach out to say thank you again for the design of my website.
I was offered an opportunity to be a recurring guest on an Atlanta based tv & radio station based on what she saw on my website!! Thank you!
- Beverly Walthour
Every pro knows that if you want to stand out from the competition and convert your audience into loyal clients, you can’t settle for the same old cookie-cutter designs you see everywhere in your industry.
I created the Signature Brand Style quiz, cheatsheets, and marketing toolkit to give you a major shortcut, so you can use these fonts, colors, and inspiration as a jumping off point to bring your OWN uniqueness into your designs.
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