You’ve gained a fantastic audience, and are seeing the kinds of numbers you could only dream about 5 years ago.
But behind the scenes, you feel like everything is held together with paperclips and duct tape.
When you were just starting out, the systems you set up worked just fine, but so much has changed since then…
Your offers have become much more sophisticated.
Your clients expect more.
Your team has expanded.
And somewhere along the way, the website and sales funnels that once worked perfectly well became a slightly chaotic collection of old pages, new offers, abandoned funnels, mismatched messaging, and technology that’s functional at best, chaotic at worst.
Sound familiar?
Over four months, we’ll rebuild the digital infrastructure behind your business from the ground up.
That includes your positioning, brand identity, website, messaging, lead-generation funnels, organic search strategy, AI systems, content workflows, analytics, and the technology connecting everything together.
The result isn’t simply a prettier website.
It’s a digital growth system designed to attract the right people, turn more of them into qualified leads, and make the entire thing easier for you and your team to manage.
There’s a funny thing that happens when a business grows successfully.
The website and systems often don’t grow with it.
Maybe you started with one signature offer and now have six.
Maybe you’ve added a membership platform, online courses, group programs, events, a podcast, dozens of resources, or several years’ worth of content.
Maybe your brand still looks like the company you were five years ago.
Maybe leads are coming in, but there isn’t a particularly clear system for qualifying, nurturing, tracking, and converting them.
Or maybe your business has become so complex that updating the website requires three people, a Loom video, and a small prayer.
Your business’s digital ecosystem is a collection of tools, pages, customizations & processes that were accumulated haphazardly as your business grew.
Your website, CRM and other tech operate as one intentional & cohesive growth system.
Instead of hiring one person for branding, another for your website, another for funnels, another for SEO, and then trying to figure out AI and automation yourself, we’ll address the entire ecosystem together, under one roof.
Over the course of your relaunch, we’ll determine what should stay, what needs improvement, what can be simplified, and what needs to be rebuilt completely.. then we’ll connect the pieces.
Before we redesign anything, we’ll get clear on what your business is actually trying to communicate.
We’ll dig into your market, ideal clients, competitive positioning, signature offers, personality, messaging, and the experience you want people to have when they encounter your brand.
Then we’ll translate that strategy into a visual identity designed for the business you’re becoming, not the business you started with.
Already have a strong visual identity? We’re not going to redesign it simply to give ourselves something to do. We’ll evaluate what you have and determine whether you need a complete redesign, a strategic facelift, or simply better consistency.
Your new website will be completely redesigned around your current business model, offers, audience, and client journey.
Projects can include up to 50 website pages, giving us enough room to properly organize even sophisticated businesses with multiple programs, resources, team members, content libraries, or membership components.
Your website will be built in WordPress + Elementor, creating a flexible system that your team can continue managing long after launch.
We’ll also create the custom visual assets needed to make the finished website feel unmistakably like your brand.
Most importantly, we aren’t designing every single page from scratch.
We develop our websites using reusable templates, global styles, and site-wide settings that let your website stay consistent and manageable as your business grows.
Depending on your business’s most pressing marketing needs, additional brand implementation can be incorporated into your project.
Great design gets attention, but clear messaging tells the right person they’ve finally found what they’re looking for.
We’ll develop the conversion strategy behind your major website and sales pages so visitors can quickly understand who you help, what you help them accomplish, why your approach is different, and what they should do next.
We’ll help organize, refine, and professionally copyedit your existing content with conversion in mind.
The goal is not to fill pages with more words.
It’s to make the right words considerably harder to ignore.
A beautiful website is considerably less exciting if your ideal client visits it, looks around for two minutes, and disappears forever.
Your Sales Magnet system can include up to three distinct client acquisition funnels designed around your signature programs, services, or offers.
Depending on your business model, that might mean generating leads, qualifying prospects, booking calls, promoting an event, building your email list, or moving prospects toward a high-ticket application.
Because these funnels are developed alongside your website, messaging, analytics, and AI systems, they don’t operate as disconnected little marketing islands.
They become part of one client journey:
Traffic → Content → Lead → Nurture → Qualification → Sales
Search is changing quickly.
Traditional Google visibility still matters enormously, but your customers are increasingly using AI-powered search and assistants to research businesses, compare solutions, learn about problems, and decide who they trust.
Your website needs to be structured for both.
We’ll identify keyword opportunities for creating the kind of original, useful, authoritative content that strengthens your visibility over time.
Instead of keyword soup or 200 AI-generated blog posts nobody wants to read, you’ll be set up to deliver your Real Expertise™.
Optional: Extend your relaunch with six months of ongoing SEO support focused on up to 10 strategic keywords, including technical SEO, Search Console monitoring, two optimized blog posts per month, content improvements, reporting, and ongoing optimization.
Opening a blank ChatGPT window every morning and explaining your business again isn’t much of a system.
We’ll take the strategy developed throughout your project and turn it into a structured AI Brand + Business Brain that gives tools like ChatGPT or Claude the context they need to produce more useful, accurate, and on-brand work.
Then we’ll build a custom AI workspace around that information, complete with project instructions and repeatable workflows for the work your business actually does.
Instead of handing you 50 generic prompts, we’ll develop reusable systems for tasks that you can reference every day.
One great webinar, podcast, article, interview, or idea can become an entire campaign instead of disappearing into your content archive.
We’ll organize your AI resources into one straightforward home base for you and your team.
Instead of remembering which prompt, document, or AI project does what, you’ll start with the task:
I want to update my website.
I need to write a newsletter.
Turn this webinar into social content.
Help me improve this sales page.
Plan next month’s content.
From there, your Command Center points you toward the appropriate workflow, instructions, reference materials, and starter prompt.
The goal isn’t to turn your team into prompt engineers.
It’s to make AI genuinely useful on a Tuesday afternoon when everybody has actual work to do.
Your AI system doesn’t have to stop at content creation.
We’ll evaluate where AI, WordPress, and automation can remove repetitive work, make your website easier to manage, and connect information across your existing business tools.
For more sophisticated websites and membership platforms, we’ll also evaluate appropriate agent-based integrations that can securely give approved AI tools better context about your website.
That might eventually let your team ask things like:
“Which of our articles haven’t been updated recently?”
“Find every page that mentions our old program name.”
“Where are the gaps in our existing content library?”
“Prepare a new WordPress draft from this webinar transcript.”
We’ll establish clear boundaries around what AI can read, what it can prepare, and what still requires human approval.
We’ll also look outside WordPress for repetitive processes worth streamlining.
Instead of trying to automate your entire company, we’re looking for the handful of processes where automation can save meaningful time, improve consistency, or remove something your team hates doing every week.
If somebody is spending four hours every month copying information from one system into another, that’s considerably more interesting to me than installing AI somewhere simply because it has a shiny button.
The Sales Magnet Digital Growth System is collaborative.
Your project includes 8 x 60-minute Brand Coaching + Review Calls, typically scheduled twice per month throughout the four-month relaunch.
You’ll also receive 2 x 90-minute Onboarding + Training Calls, scheduled at the beginning and end of the project.
We’ll begin with an extended strategy and onboarding session so we understand your business before we start building.
Then we’ll finish with dedicated training for you and your team covering the website, AI systems, workflows, and supporting technology we’ve created.
You’ll also receive recorded training and supporting documentation where appropriate, so six months later nobody has to ask:
“Wait, which one of us remembers how Laura did this?”
You know your business.
We know how to turn that knowledge into a digital system your team can actually use.
For businesses that want ongoing SEO & AI workflow support, we can continue improving the systems we’ve built together.
Whether you’re launching a new program or showing off your latest photo shoot, we are on-call for hourly work throughout the year.
Your website doesn’t become somebody else’s problem after launch. We offer flat-rate monthly or annual support plans that cover it all.
I’ve spent the last 16 years working at the intersection of design, development, branding, content, SEO, and technology.
And I’ve learned something after building and managing a whole lot of websites:
The website itself is rarely the whole problem.
Your brand is represented by it, your content lives on it, your funnels move through it, and your CRM collects leads from it.
It’s also so much more than that… Search engines and LLMs (like ChatGPT) evaluate it, analytics measure it, and then of course your team has to manage it.
Increasingly, I’ve seen AI help businesses understand, create, organize, and improve everything surrounding it.
That’s why I created The Sales Magnet Digital Growth System.
Instead of treating your website, brand, funnels, search strategy, AI tools, and marketing workflows as separate projects, we’ll build them as parts of the same system.
One that looks like your business.
Sounds like your business.
Supports the way your team actually works.
And is built to keep growing long after launch.
Yes, you’ll have an elevated, high-end website to show off, but you’ll also have:
And most importantly, all those pieces will have been intentionally designed to seamlessly work together.
Don’t worry, we’ve got you covered.
Click here to check out our Kickstarter template-based custom website & design packages.
No.
The Sales Magnet system is customized around your business, website, team, offers, and existing technology.
A sophisticated membership business with thousands of customers may require considerably different infrastructure from a three-person consulting company.
We’ll determine what you actually need before finalizing the scope.
Yes.
Sales Magnet projects are designed as multi-month engagements, so your investment will be divided into installments throughout the project.
We’ll outline the project scope, payment schedule, and any optional components clearly in your proposal.
The standard Sales Magnet relaunch is structured around approximately four months.
That gives us enough time to work through strategy, design, content, development, funnels, AI implementation, testing, and training without trying to cram major business decisions into a two-week website sprint.
Absolutely.
Sometimes we’ll rebuild from scratch. Sometimes we’ll preserve substantial pieces of a well-built existing website. Sometimes we’ll discover an ancient plugin ecosystem that should be carefully placed into a museum.
We’ll audit what you already have before deciding.
If you’re not happy with your experience, we offer refunds within the first month.
Keep in mind, we encourage our clients to give us a LOT of feedback throughout the project, but asking us to provide an entire re-do after the design has been approved is usually out of the question.
This is collaborative, but structured.
You’ll participate in our strategy, coaching, and review calls and provide feedback and business expertise throughout the project.
We’ll handle the design, development, technical implementation, organization, and heavy lifting.
You know your business.
We know how to turn that knowledge into the system.
Absolutely not.
This service is particularly useful for business owners who recognize that AI could save them time but have no interest in spending their weekends watching prompt-engineering tutorials.
We’ll build, organize, document, and teach you how to use your system.
You can take everything we’ve built and manage it internally, or continue working with Design Mastermind through an ongoing optimization, SEO, hosting, technical support, or hourly creative partnership.
There is no requirement to stay on a monthly retainer.
I have extensive experience building WordPress and Squarespace websites, though I prefer WordPress for the scalability offered by the platform.
Unfortunately, I don’t work with Wix, Weebly, or Webflow. There are other designers who are much more proficient in those services.
Heck yes. In fact, we encourage it.
For growing businesses, having several people understand the system is usually much healthier than making one employee the Keeper of the Sacred WordPress Password.
We’ll structure training around the people who will actually be using the website and AI systems.
Let’s talk about where your business is now, what’s getting in the way, and what your next digital system actually needs to accomplish.
My new web design DOUBLED my conversions!
I’ve never met a designer with a more impressive combination of visual artistry & tech savvy.
You have an “I’m on it” professionalism that makes The Container Store look disorganized.
On a related note, I just wanna mention that I’ve had a ton more leads in last few weeks and I know it’s directly related to the new website launch.
If you want fantastic web design and development that makes you happy, puts money in the bank, and leaves your competition in the digital dust, let Laura rock your website.
- Connell Barrett
Dating Coach for Men, DatingTransformation.com
This looks GORGEOUS. Thank you for being so patient and for all your time on this!! This is truly truly beautiful, and so in line with the kind of vibe I was thinking.
I initially decided to work with you because of your exceptional design aesthetic. Paired with unbeatable customer service, I could not be happier with the result.
The end result is worth so much more than the price I paid, and honestly, I can’t believe I got such incredible value.
- Luisa Zhou
I’m so glad we decided to work with you!
WOW. The website looks great. I’m so happy with the whole upgrade, and absolutely LOVE what you did with the homepage especially.
Your work is utterly fantastic. I’m so glad we decided to go with you.
Thank you so much for helping us elevate everything about our brand!
- Walker Diebel
People are booking more calls from the new website!
I’m thrilled that I was able to upgrade my business with high end web design, and right from the start her website mock-ups looked fantastic.
I just love the feel of how it all turned out… the design represents me and my business perfectly!
- Marisa Wilke
Holistic Coach & Psychic Medium, WellBalancedHealingArts.com
Laura, it’s beautiful!!
Oh my gosh, you are SO good at what you do. It’s like you pulled it out of my head, and there it is.
My new website is absolutely gorgeous, and represents my business & podcast perfectly.
Thank you for being on my team and always providing the most incredible graphics. I appreciate you!
- Dr. Shannon Irvine
Business Coach & Podcaster, DrShannonIrvine.com
Whether it’s a simple logo design or full service website, Laura brings flexibility, versatility and excellent taste.
She works well with brand new startups, big companies, and everyone in between. If you want an experienced, thoughtful designer with solid technical skills and a wonderful attitude, she’s the one.
I’ve been working with Laura for about a year and a half, and am always impressed by the work she produces.
- Isis Shiffer
Project manager for FluoLabs project,
Collaboration with Spitfire Industry
We LOVE our new website & logo design. So effective.
Not only does Laura have a great eye for design, but she’s 100% willing to help us out anytime we’re stuck.
My favorite part was seeing the designs for the first time and making decisons on what we like most.
I’m thrilled we have a great looking website, setting us up for our company’s long-term success!
- Steve Lesser
